Revolutionising agricultural trade through science and digital technology.
ABIDJAN, CÔTE D’IVOIRE – As part of the roll-out of its continental vision of combining advanced technology, agronomic intelligence and ethical trade, the Founder and Global CEO of UBTS International Corp., Armand Gaetan NGUETI, was received in an official audience on 24 September 2026 by the Managing Director and Chief Executive of TRANSCAO NÉGOCE S.A.U., Mr Cheikh TRAORE, at the company’s headquarters in Abidjan.
This high-level meeting marks a decisive turning point in adding value to African agricultural value chains, laying the groundwork for a strategic convergence between a major coffee and cocoa trader and exporter and the American technology pioneer of next-generation agritech infrastructure.
Reconciling advanced agricultural science and international trade
At the heart of the talks: the urgent need to bridge the historical gap between the scientific rigour of agronomic processes and the realities of the international market.
For UBTS International Corp., the future of African agriculture no longer lies only in exporting raw volumes, but in the granular qualification and scientific certification of every lot produced. From soil characterisation to plant-health management, through input optimisation and the measurement of environmental footprint, the pan-African UBTS Africa Agritech Digital Passport (UAA-DP) initiative offers a major technological breakthrough: attaching to every agricultural product — raw or semi-processed — a tamper-proof digital identity enriched with precise scientific data.
“Our conviction at UBTS is clear: global regulation is a tailwind, but science is the real product. We connect the truth of the field and the health of the soil to the requirements of the world’s most demanding buyers, so that the value created returns first to the land and to those who farm it.”
A historic opportunity for Côte d’Ivoire and West Africa
As the world’s leading cocoa producer and the agricultural giant of the sub-region, Côte d’Ivoire is the natural anchor and the francophone operational hub of this transformation, through the roll-out of the local Ivoire Agritech Digital Passport (IA-DP) programme.
As global markets demand ever more on sustainability, zero deforestation and social responsibility, this innovation represents an unprecedented opportunity for West Africa:
- Turning raw materials into premium assets: by scientifically documenting purity, organoleptic characteristics, carbon footprint and provenance from the land, Ivorian harvests stop being interchangeable commodities and become assets that command a strong market premium.
- Securing a fair and traceable income for producers: by indexing market premiums directly to granular, transparent data, the added value generated internationally benefits the producers of the first mile directly.
- Pioneering smart commodity trading: West Africa asserts itself no longer as a mere extraction zone, but as a global laboratory of intelligent and sovereign trade, built on certified data.
Two visions meeting in the service of rural communities
The enthusiastic welcome extended by Mr Cheikh TRAORE, Managing Director and Chief Executive of TRANSCAO NÉGOCE S.A.U., reflects a shared vision of agricultural modernisation. A reference player committed to sustainability and Rainforest Alliance certified, Transcao Négoce was conceived as a genuine instrument of economic and social development, dedicated to lastingly improving the living conditions of Ivorian producers.
The head of Transcao Négoce welcomed the transformative potential of the agricultural digital passport, seeing it as an innovative lever able to generate products of high territorial value for premium global market segments, while catalysing community development (access to drinking water, schools, health centres and the empowerment of rural women).
Towards a technological and inclusive ecosystem
This working session confirms the fundamental alignment between the UBTS philosophy — built around its cardinal principle, “Communities, Always First” — and Côte d’Ivoire’s national ambition to make agriculture an engine of shared prosperity, resilient to climate disruption and sovereign on the international trade stage.
Building on these fruitful talks, UBTS International Corp. is stepping up its initiatives in Côte d’Ivoire to make the country the showcase of excellence for agritech and ethical trade on the African continent.
About UBTS International Corp.
Founded in the United States, UBTS International Corp. deploys critical digital infrastructure, agronomic traceability protocols and innovative techno-economic models for Africa. Through its flagship initiative, the UBTS Africa Agritech Digital Passport (UAA-DP), UBTS connects advanced agricultural science with international trade, ensuring that every premium lot is backed by scientific proof and that the value created directly benefits farming communities.
About TRANSCAO NÉGOCE S.A.U.
A single-shareholder public limited company (Société Anonyme Unipersonnelle) founded in 2019, TRANSCAO NÉGOCE is an Ivorian flagship in the trade and international export of high-quality coffee and cocoa. Rainforest Alliance certified, the company works across purchasing, processing, packaging and international marketing, with the fundamental mission of guaranteeing a fair price to planters and financing social and community development projects in rural areas.