Connectivity lines crossing an African city at dusk, with the continent traced in light across the sky

Corporate Redesign · Final edition · September 2026

Empower communities.

The Corporate Redesign is the Group’s common reference: who UBTS is, what it builds, how it is organised, and where it goes next. Every UBTS entity, programme and leader works from it.

2019
Founded in Atlanta; a Delaware C Corporation
10
Core values
12
Leadership attributes
3
Strategic pillars

01Identity

Vision and mission.

It brings together the identity set by the Founder, the strategic research of the UBTS Strategic Research Division, the UBTS Global Platform Manifesto, the Group Architecture Redesign of August 2026 and the continental repositioning of September 2026.

Vision

Empower communities.

The purpose behind every programme, every country and every decision.

Mission

Improve people’s lives through the transformative power of technology.

Technology honestly applied, measured by what it changes in people’s lives.

02The three strategic pillars

What each pillar commits us to.

Pillar 1

Communities Always First

Every programme, product and business model is judged first by the value it creates for the community it serves. This is the test that precedes every other test.

Pillar 2

Tech-Economics Programmes

The UBTS Agritech Programme and its Africa Agritech Digital Passport (UAP ↔ UAA-DP), with UBTS Trading Company closing premium trades on passport-verified goods.

Pillar 3

UBTS Academy

The talent engine: training, internships and hiring with partner universities and vocational centres, feeding the Contributing Experts Community and the Group.

03Culture

Ten core values. Twelve leadership attributes.

Core values

  1. 01Integrity
  2. 02Knowledge
  3. 03Compliance
  4. 04Value Creation
  5. 05Principled Entrepreneurship
  6. 06Customer Focus
  7. 07Humility
  8. 08Respect
  9. 09Change
  10. 10Self-actualization

Leadership attributes

  1. 01Love
  2. 02Growth Mindset
  3. 03Excellence
  4. 04Humble
  5. 05Hunger
  6. 06Consistency
  7. 07Smart EQ + IQ
  8. 08Extreme Ownership
  9. 09Spark’s Speed
  10. 10Courage
  11. 11Reliable
  12. 12Resourceful

04Our journey

Twice we entered arenas with no incumbency — and built, with the State, something new.

Twice UBTS entered arenas where it held no incumbency — telecommunications licensing and national agricultural traceability — and twice it built, with the State, something that had not existed before.

YearMilestone
2019UBTS International Corp. founded on 1 January in Atlanta, Georgia, and restructured as a Delaware C Corporation. UBTS Cameroon S.A. launched in May, incubated within the ESCM PIGIER Cameroon business school.
2019–2021Sustained negotiation with the Ministry of Posts and Telecommunications and the regulator ART, culminating in a first-class telecommunications licence in 2021.
2022Technical launch of the Blockchain Association Cameroon in Douala, educating public and private actors on distributed-ledger technology.
2023Public demonstration of carrier-grade Wi-Fi at Digital Week Cameroon, serving over 10,000 active users in the Littoral region with Wi-Fi 6 and OpenRoaming.
2024UBTS Africa Agritech Digital Passport (UAA-DP) introduced into Cameroonian agriculture with the Ministry of Agriculture and PROFALCAM. Board of UBTS Cameroon S.A. strengthened with regional banking leadership.
2025Memorandum of Understanding between partner PIPRA Cameroun S.A. and the Ministry of Commerce establishing the Camtrade Pass national framework for product traceability and anti-counterfeiting.
2026FAFE women-entrepreneurs partnership; ATRI national rural-transformation project with the FUTPAC federation across eight strategic agricultural sectors; PROFALCAM partnership on local flours. Group Architecture Redesign (August) and continental repositioning of UAA-DP with Côte d’Ivoire as launch hub (September).

What the journey gave us: a connectivity position earned in the field, a working relationship with ministries and regulators, and a first agricultural traceability programme. Those three assets are the foundation on which the redesign stands.

05The leapfrog thesis

Build the next system, not the last one.

Africa’s population is projected to reach about 2.5 billion by 2050, and the African Development Bank has estimated the continent’s infrastructure financing gap at US$68–108 billion a year. Closing that gap by copying the twentieth-century playbook is neither affordable nor fast enough. Africa’s advantage is that it can build the next system rather than the last one — distributed, digital-first and locally operated — as it already did with mobile telephony and mobile money.

The UBTS Strategic Research Division identifies the foundational layer of that system as connectivity, energy and trusted data at the edge. Every agricultural leapfrog — remote sensing, digital advisory, traceability, mobile finance — presupposes it. UBTS was born at that layer, and the redesign builds its first vertical directly on top of it: the science of agricultural quality and the trade that pays for it.

06The master frame

Communities ← Smart & Tactical Financing → Infrastructure (paramount)

UBTS operates at the intersection of communities and infrastructure, with smart and tactical financing as the connective layer. In UAA-DP the community is the farmer and the cooperative; the infrastructure is the protocol and the data layer; and the financing is the premium and the purchase-order finance that measured quality unlocks.

07The platform constitution

A socio-technical platform, not a pipeline.

Per the UBTS Global Platform Manifesto, UBTS is a socio-technical platform, not a pipeline. Ten principles govern every programme:

  1. 01The two platform roles: provide plug-and-play infrastructure; curate participants and govern interactions.
  2. 02From consumers to producers — every participant creates value.
  3. 03The ecosystem is the new supply chain.
  4. 04The network effect is the driver of scale.
  5. 05Data is the new dollar.
  6. 06Plug-and-play is the new business development.
  7. 07Curation and reputation are the new quality control.
  8. 08The invisible hand — data, APIs, algorithms — is the new governance.
  9. 09Community management is the new HR.
  10. 10Everything enables affiliates to Create – Survive – Grow.

08The unified method

Build. Scout. Match. Co-create. Deploy.

  1. 01

    Build

    Build the proprietary platform and protocol at corporate level.

  2. 02

    Scout

    Bring in best-in-class partners: laboratories, sensors, technology.

  3. 03

    Match

    Screen every venture against the vision: does it empower communities?

  4. 04

    Co-create

    Localise with communities, regulators and public partners.

  5. 05

    Deploy

    Hand over to a country affiliate with its own board and CEO.

09Governance

Centralise the platform. Devolve the ground.

Platform governance follows the Manifesto’s invisible hand — rules, APIs, data and community management — with enough central standardisation for network effects and never so much that it erodes local ownership.

01

Centralise the platform

Protocol, data standards, brands, platform technology and Academy methodology are owned and governed at corporate level.

02

Devolve the ground

Each country affiliate has its own board and CEO, owns its P&L, its regulatory relationships and community trust.

03

A strong trust function

Measurement integrity, contributor independence, personal-data protection and honest carbon claims are governed centrally and audited.

04

Country-by-country law

OHADA governance for UBTS Cameroon S.A.; the lighter, statute-defined governance of an SAS for UBTS Côte d’Ivoire; national law in every non-OHADA market.

10Decisions of record

The decisions that define the redesign.

DateDecision
28–29 Aug 2026Group Architecture Redesign: UAP confirmed as master programme; UBTS Smart Trading Program established; Agritech Trust Fund set as a standalone fourth reporting segment; Nigeria named the priority anglophone market.
26 Sep 2026UBTS Research & Development Programme and UBTS Education Trace discontinued; platform and protocol R&D held at corporate level.
26 Sep 2026UBTS Academy reinstated as a Group-level flagship programme, run in parallel with UAP ↔ UAA-DP.
26 Sep 2026Francophone operational hub established in Côte d’Ivoire through UBTS Côte d’Ivoire SAS (IA-DP); Cameroon launches after the Ivorian launch.
26 Sep 2026UAA-DP extended to every agricultural product and rebuilt around five Building Blocks; Land Valorization defined as the orchestration of high science through the protocol.
26 Sep 2026UBTS Smart Trading Program renamed UBTS Trading Company and focused on the Premium segment.
26 Sep 2026Baseline fixed at delivery; premium share set per transaction; protocol data included in the premium and available to other buyers afterwards.
26 Sep 2026Per-kg monitoring fee formally finances the protocol, pre-funded by UBTS; inspection firewall and contributor data ownership adopted.
26 Sep 2026UAA-DP connects to national systems as a standalone, transparent, plug-and-play service through APIs.

↗Build it with us

Let’s put science behind every premium lot — together.

The right conversation now is about the protocol, the launch sequence, and the evidence that will prove premium demand crop by crop. We welcome governments and regulators, premium buyers, academic partners, investors and communities.

  • 01Governments & regulators
  • 02Premium buyers
  • 03Academic partners
  • 04Investors

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